Catalogs Drive Multichannel Sales

“The Changing Role of the Catalog for Multichannel Retailers,” a study sponsored by DoubleClick, showed that executives from more than 30 multichannel retailers, including Williams-Sonoma, REI and J.C. Penney, believe the industry’s future lies in developing catalog creative and merchandising that targets multichannel shoppers. Targeting catalog drops to take advantage of proven multichannel shoppers and high-value customer segments has proven to be highly effective, noted DoubleClick.