Catalogs to Canandians Increased From 2004 to 2005
The average number of catalogs received by Canadian online shoppers increased by 14.2 percent from 2004 to 2005, according to a recent survey by retail marketing consultanting firm J.C. Williams Group. And while 71 percent of survey respondents received at least three catalogs per year, just under 50 percent received at least 12 catalogs annually.
Other data revealed by the survey:
* 11 percent of Canadians who’ve shopped online in the past six months have made at least 11 purchases in the same period, compared with 23 percent of U.S. shoppers.
* 21 percent of Canadians who’ve shopped online in the past six months have made five to 10 purchases in the same period, compared with 32 percent their U.S. counterparts.
* 48 percent of Canadians who’ve shopped online in the past six months have made two to four purchases in the same period, compared with 38 percent of U.S. shoppers.
* Canadian online shoppers spent an average of $447 in the past six months, while U.S. shoppers spent $566.
Source: J.C. Williams “Multichannel Shopping - Canadian Style,” http://www.jcwg.com.
- Places:
- U.S.
