Catalogs Are Cool Again

In a session during next week's Retail Marketing Virtual (RMV) Conference & Expo, a panel of catalog experts will discuss the rebirth of the channel as well as how their brands are incorporating catalogs into an omnichannel marketing mix. Brian Huck, president and COO of Eastwood; Jim Garlow, director of marketing operations at CDW; and Kim Hansen, senior vice president of marketing and e-commerce at Winston Brands (parent company of Collections Etc.) are going to share how catalogs can still be used effectively — i.e., profitably — in today's digital world as well as what the future entails for print as a marketing vehicle.