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Joe Keenan
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The growth of digital media and e-commerce was forecast by many experts to be the death knell of the catalog. Why would consumers take the time to flip through the pages of a catalog to see a retailer's products when they could just go online and do the same thing — in significantly less time — they argued. (Not to mention the expense for retailers mailing catalogs, from paper to printing to postage costs.)
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- Companies:
- Athleta
- J.C. Penney
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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