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So you think you’re creating and mailing a 64-page catalog?
Actually, for more than 90 percent of your recipients you’re mailing just a seven-page catalog. Specifically:
• They’ll glance at your cover (one page)
• They’ll flip the book open and glance at your opening spread (two more pages).
• As they riffle, your catalog will fall open at the order form, and they’ll notice the facing page (one more page).
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- Companies:
- McIntyre Direct
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