Cataloging Hot Spots

So converting to a strong hot-spot strategy can add significant dollars to your bottom line. And on that happy note I’ll wish you the best of luck with your hot spots.

Susan J. McIntyre is president of McIntyre Direct, a consulting firm and agency specializing in catalogs and multi-channel sales environments. McIntyre is a three-time Echo Award winner, international speaker and author. She can be reached at McIntyre Direct, 102 N. Hayden Bay Dr., Portland, OR 97217; (503) 735-9515.