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• Back cover: special offer plus an “easy sell” bestseller that requires little copy (since the back cover is generally awkwardly laid out to meet postal requirements.)
• Order form split: intriguing lower-cost bestsellers.
• Other bind-in pages: consistent bestsellers.
• Closing spread: experimental products. The closing spread is often a cooler hot spot.
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- Companies:
- McIntyre Direct
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/07/S-McIntyreCropped.jpg&w=51&h=51&c=true)
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