Cataloging Hot Spots

What products belong in cold spots? The basic rule: Don’t waste key products or messages. On cold pages you’re talking only to your most highly committed readers, so these pages are ideal for special-interest and niche products.

When can something other than a bestseller go on a hotspot?

Because hot spots are seen by more people than any other pages in your catalog, hot-spot pages are your “billboard” to the world. Most catalogers stock them with bestsellers, but other choices may make sense, depending on your. Specific goals and needs. For example: