Cataloging Hot Spots

Two more fine points:

1. The hot spots beside your bind-in order form should offer lower-priced bestsellers, because the lower price makes it easier for buyers to impulsively “tack on” these items as they’re filling in their order form. (And remember, many phone buyers still fill out an order form before they call.) Clever merchandising of the hot spots beside your bind-in order form can significantly boost your average order.