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In a world where anything more than a month old is in danger of being considered obsolete, rules of thumb are a happy exception—they take time to develop, and the best of them gain validity with age.
In our last article we explored one of the oldest rules of thumb: the 1-percent response rate. In this column we’ll explore a rule that’s almost equally old: catalog hot spots.
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- Companies:
- McIntyre Direct
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/07/S-McIntyreCropped.jpg&w=51&h=51&c=true)
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