Catalogers of the Year 2002: And the Winners Are ...

The catalog industry is filled with many remarkable individuals—from energetic entrepreneurs to skilled and insightful veterans. In this issue, we profile five of them: the distinguished winners of the first annual Catalog Success Catalogers of the Year awards.

Candidates were either self-nominated or nominated by their colleagues, and the winners were chosen by a distinguished panel of judges.

To be sure, the selection process was no easy task. Many terrific professionals were nominated, including pillars of the catalog community.

And after reading their stories in this issue, I think you’ll agree that this year’s winners are a deserving group of catalogers. Together, they represent some of the best minds in the business, and Catalog Success heartily congratulates them on their awards.

Also in this issue you’ll find some insightful articles that can help improve your marketing and prospecting campaigns.

Alan Weber, CEO of DataPlus Millennium, a provider of marketing database consulting and analytical services, offers advice on creating and using attrition models.

Catalog Success columnist Stephen Lett offers tips on getting the most mileage from rented outside lists. And fellow columnist Phil Minix examines how to select and use alternate media outlets for your catalog’s prospecting initiatives.

In addition, you’ll find thought-provoking features on timely topics such as maintaining color quality in your catalogs and how to seamlessly integrate your Web operations.

In all, you’ll find plenty of meaty articles that can help nourish your business in the months and years ahead.

Enjoy your summer!