Catalogers of the Year 2002: And the Winners Are ...

Also in this issue you’ll find some insightful articles that can help improve your marketing and prospecting campaigns.

Alan Weber, CEO of DataPlus Millennium, a provider of marketing database consulting and analytical services, offers advice on creating and using attrition models.

Catalog Success columnist Stephen Lett offers tips on getting the most mileage from rented outside lists. And fellow columnist Phil Minix examines how to select and use alternate media outlets for your catalog’s prospecting initiatives.