Catalogers’ Updates
Lane Bryant: The women’s plus-size specialty apparel retailer has launched a new fashion retail catalog. The catalog was mailed to 3 million existing customers beginning in March. Lane Bryant, which isn’t connected with the former Lane Bryant catalog that Redcats USA (and before that, Brylane) used to operate, also unveiled a new toll-free number to handle orders and customer service inquiries, joining its retail stores and e-commerce site. The new catalog conveys a fashion-inspired look with a new attitude and bright colors. Sears: The retailer has acquired Delver Ltd., an Israel-based search engine platform provider. The move continues Sears’ push into online services following its corporate restructuring a year ago. While terms of the deal weren’t announced, Sears is thought to have gotten a good deal as the Israeli startup company was on the verge of shutting down after failing to raise $6 million (U.S.) in capital.