Catalogers are Turning to the Co-op Databases for Prospecting

Schmid concurs and suggests this strategy: "Push the individual customer service rep you're working with to find and develop different segments and models." Ask questions, such as: "What have other clients found to work?"

6. Work with a broker. Abacus still chooses not to work with brokers. But today more brokers are willing to participate in the co-op process.