Catalogers are Turning to the Co-op Databases for Prospecting

To facilitate data-sharing, he recommends that mailers transfer information electronically. "The faster we can get results and mailing information from our members, the faster we can act on it."

5. Demand quality service. "The level of customer service, quality control and follow-up by a customer service or sales rep handling the account can make the difference in whether or not their list grows to be a significant part of a cataloger's mailing," asserts Belardi.