Catalogers are Turning to the Co-op Databases for Prospecting

4. Share information—including all results. On the front end, co-ops want to know as much about your business as you're willing to share. Among the data to share with your co-op: statistics such as average order size; seasonality of your business; whether your audience is homogeneous or dichotomous; and, says Wunderman, "in what direction the cataloger wants to grow."