Catalogers are Turning to the Co-op Databases for Prospecting

Strategies for Success

The first step to effectively using information found in the co-op databases is deciding which co-op(s) to participate in. Examine each co-op's modeling techniques, the recency of their data and the number of members, suggests Belardi.

In addition, the following strategies can give your co-op mailing efforts the best chance for success.