Catalogers Sound Off On the Environment, E-Mail, Rising Gas Prices and More

* To offset rising costs associated with mailing catalogs, Soft Surroundings has reduced its trim size slightly “to get postage and paper efficiencies and to take advantage of co-mail programs with other catalogers,” says Jason Woodle, general counsel/director of operations.

* “We continue to increase the spend on paid search as it generates a lower cost per acquisition than some of our other programs,” says Joan Abrams, vice president of marketing at the Specialty Catalog Corp., on the value of the online acquisition tool. “We balance the cost per acquisition among the channels, and right now paid search is attractive.” — JK