Catalogers Sound Off On the Environment, E-Mail, Rising Gas Prices and More

* “We control the cost of our online acquisition,” says Dave Noonan, vice president of marketing and sales at Mountain Gear, in regard to the mailer’s strategy for acquiring customers online. “We manage it to a cost-per-acquisition strategy rather than maximizing exposure. Because it’s so instant in what you see back in terms of response and being able to read it quickly, you can make adjustments almost daily.”