Catalogers Sound Off On the Environment, E-Mail, Rising Gas Prices and More
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* “You might see some more companies passing on more shipping costs to customers online,” says Jason Roussos, president of Richlund Ventures, as a trend that evolves from the rising cost of gas.
* On tactics Eckler’s uses with its e-mail marketing program, Director of Marketing, Planning & Analysis Charis Gaines says, “We do some sales, but we don’t do a tremendous number of sales because we don’t want to train our customers to be sale-oriented.”
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- Companies:
- Office Depot
- Soft Surroundings
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