Catalogers Sound Off On the Environment, E-Mail, Rising Gas Prices and More

* Speaking on how environmental concerns affect Office Depot’s direct marketing programs, Dean Jackson, director of catalog and offline marketing says, “We have the opportunity to turn potential negatives into positives.” Jackson cited his company’s post-consumer waste policy as an example. The policy, which is advertised on the company’s catalog covers, states that it uses, at a minimum, 10 percent post-consumer waste. And through no mandate of the company, the books are now triple what is required, he adds. He also notes that Office Depot was the first to launch a green book — a catalog made from 100 percent recycled paper that exclusively carries green products, recycled products and solutions — in its industry.