Catalogers’ Profits Are Being Squeezed, Part 2 of 2

If not, short-term profits will suffer as catalogers try to meet their top-line sales targets. It’s a difficult choice to make between top-line sales or bottom-line profits. And as the Abacus study referenced in part 1 showed, circ quantity is holding steady, indicating catalogers who are focused on maintaining top-line sales will see their profits decline.