Catalogers’ Profits Are Being Squeezed, Part 2 of 2

Cut Circ or Segment
To the surprise of no one, many catalogers will report lower profits in 2008. The combined effect of the widely recognized economic slowdown added to the much more hidden and subtle effect of rising costs and the flood of less responsive Web buyers into catalogers’ buyer files means catalogers must cut circ or segment their Web buyers and only mail those buyers performing above breakeven.