Catalogers’ Profits Are Being Squeezed, Part 2 of 2

Course of Action
What actions can catalogers take to preserve profitability? Try the following two steps.

1. Determine new break-even sales per book. Calculate all costs for printing, paper and postage, and recalculate your breakeven based on these current costs. Don’t mail prospects or housefile segments below breakeven. If you mail below breakeven, your profits will decline.