Catalogers’ Profits Are Being Squeezed. Part 1 of 2

In its 2008 Trend Report, Abacus, a division of the marketing services firm Epsilon, points to a profit squeeze. The trend for direct mail circ shows that “despite the postal increase in 2007, direct mail circulation remains steady with a 1 percent decline over the prior year in prospecting volume.” The report also reveals that between 2006 and 2007: