Ecology Wise
Catalogers and environmental experts share tactics for “going green.”
Moreover, through extensive testing with its paper suppliers and printers, Norm Thompson found it could use recycled paper without impacting cost, response rates or print quality.
In addition to utilizing recycled paper in your catalog, consider it for ancillary literature, such as order forms, blow-ins and order envelopes, suggests The Direct Marketing Association (DMA) in its third edition of The DMA Environmental Resource for Direct Marketers. (See “For More Reading”)
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