Ecology Wise
Catalogers and environmental experts share tactics for “going green.”
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Increase Your Use of Post-consumer Recycled Paper
When Norm Thompson Outfitters announced in 2001 that its catalogs would contain a minimum 10-percent post-consumer content, it received thousands of appreciation letters from consumers. Now the company has increased its target objectives and plans to use an average of 30-percent post-consumer recycled content by 2007.
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Noelle Buoncristiano
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Catalog Success
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