Ecology Wise

Following are actions you can take in your own operations.

Simply Use Less Paper

“Saving paper equals saving money, so wise consumption is a natural [solution] for direct marketers,” says Derek Smith, corporate sustainability manager at Norm Thompson Outfitters, a multititle catalog company based in Hillsboro, Ore. Since Norm Thompson has begun coupling environmental factors with its business decisions, it has more efficiently trimmed catalogs, eliminated envelopes, complied with customers who request fewer catalogs and consolidated package deliveries.