Catalogers and environmental experts share tactics for “going green.”

By Noelle Buoncristiano , Associate Edior and Catalog Success

(212) 790-1500

Cost: free

The Direct Marketing Association’s third edition distills key environmental concepts down to practical steps to help businesses operate in a more environmentally friendly manner. Additionally, it provides practical information for learning about the source of paper supplies; designing mailings and targeting lists to minimize waste; paying attention to packing materials; and other areas in which to minimize environmental impact.