Catalogers and environmental experts share tactics for “going green.”

By Noelle Buoncristiano , Associate Edior and Catalog Success

Planet Dog recycles all of its white paper and cardboard, and it uses recycled products in its packaging.

Encourage your customers to recycle by posting messages on your Web site, offers Smith. Or use The DMA’s RecyclePlease logo (www.recycleplease.org) on your catalogs to show your support of environmental issues. Encourage your customers and prospects to learn more about recycling.