Catalogers and environmental experts share tactics for “going green.”

By Noelle Buoncristiano , Associate Edior and Catalog Success

Environmental concern has re-emerged as an important issue for the direct marketing industry in the past few years. And the use of recycled paper is one of the issues that has been at the forefront of the resurgence.

U.S. catalog companies mailed about 17 billion catalogs last year, using 3.6 million tons of paper, according to the Alliance for Environmental Innovation (AEI), a national nonprofit organization focused on environmental protection.