Catalogers Drawn to Alternative Opt-Out Service

King Arthur Flour also lets consumers choose their catalog mailing frequency via Catalog Choice. “Our experience and desire is the same as Gardeners Supply,” Voigt said. “We can cut the unwanted circ, with or without replacement, and be ahead of the game sales-wise.”

As for its service, the DMA promises to unveil an improved version of DMAChoice during the DMA08 conference in Las Vegas next month. But President/CEO John Greco made a point that “as always, we leave it to all merchants to decide what’s best for their business when it comes to third-party list suppression services,” he tells Catalog Success. “We believe it’s our obligation to advise merchants to ask the right questions before entering into any agreement. An important question to ask is, ‘How will the names be used?’ making certain that consumers’ names will not be used for any other purposes now or in the future.”