Catalogers Drawn to Alternative Opt-Out Service

Apples to apples, Catalog Choice isn’t drastically different than MPS or more radical opt-out services, such as GreenDimes. “But they’re not well-promoted,” Feinson said of the other services. “This one [Catalog Choice] is well-backed and now has more than one million people signed on.”

Gardeners’ Runs Opt-Out Test
Feinson noted that 40,000 consumers have signed on to Catalog Choice to opt out of Gardeners Supply. “We tested contacting them, and many wanted to receive fewer catalogs from us,” he said. “We got orders from them. It’s not a great list, but we were able to retain customers and offer them other forms of contact, like our Web site and postcards, and haven’t seen any degradation in response.”