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Paul Miller
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Easy Does It
Some catalogers have been making subtle alterations in their approaches to the print book to align it more closely with customers’ online shopping experiences — for example, by making frequent online references to the print edition and showing many of the same photos both online and offline. Many more catalogers, however, remain intent on ensuring their print editions clearly communicate the same message to consumers as their other marketing channels.
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- Companies:
- FLAX Art & Design
- J. Schmid & Assoc.
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Paul Miller
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