Catalogers Adapt Their Print Editions to Online Success

At the same time, however, the Internet has allowed Nasco to gain more sales through its print books than in the past. He notes that the concept of mailing fewer catalogs because more orders are coming online is just plain false. “Since most of the catalogs we mail go out only once a year, the Internet has increased our catalog numbers, because we use the Internet to send special offers and notify our customers about the shipping status of orders.”