Cataloger Spotlight: Great American Hanger’s New B-to-C Catalog Primed to Hang Around

True to the Brand
“Our goal in terms of the new types of products we’re going to introduce in 2008 is they’ll be true to our brand and who we stand for,” Raphael says. He’s banking on the bamboo hangers being the start not only of an environmental thrust for the company, but also a deeper run in the consumer catalog business.