Cataloger Spotlight: Great American Hanger’s New B-to-C Catalog Primed to Hang Around

Searching to expand its product offerings, Great American found a way to incorporate a hot political issue with a new look in hangers. The company recently introduced bamboo hangers to its consumer collection, doing its part to be more environmentally conscious. Although it’s not including the hangers in the B-to-B catalog, the company is making them available on its Web site and accepting requests from B-to-B customers.