Cataloger Spotlight: Great American Hanger’s New B-to-C Catalog Primed to Hang Around
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Joe Keenan
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Searching to expand its product offerings, Great American found a way to incorporate a hot political issue with a new look in hangers. The company recently introduced bamboo hangers to its consumer collection, doing its part to be more environmentally conscious. Although it’s not including the hangers in the B-to-B catalog, the company is making them available on its Web site and accepting requests from B-to-B customers.
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