Cataloger Spotlight: Great American Hanger’s New B-to-C Catalog Primed to Hang Around

“A consumer might purchase a hanger that’s more unique or targeted toward a fashion need vs. a company that just wants to purchase 50,000 basic, functional plastic or wire hangers to use in store displays,” Raphael points out.

The different product lines create a brand identity for each catalog while keeping consistent with the company’s philosophy. The consumer catalog carries stylish and upscale products, while the B-to-B book features more functional hangers.