Cataloger Spotlight: Great American Hanger’s New B-to-C Catalog Primed to Hang Around

In addition to merchandising, the B-to-B catalog and Great American’s online channel provided a usable housefile of prospect names with favorable metrics for the B-to-C book. The consumer division also has done heavy prospecting to build up its own housefile.

Peaceful Coexistence
Great American Hanger has maintained its B-to-B and B-to-C operations under one roof.