Cataloger Spotlight: Great American Hanger’s New B-to-C Catalog Primed to Hang Around
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Joe Keenan
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In addition to merchandising, the B-to-B catalog and Great American’s online channel provided a usable housefile of prospect names with favorable metrics for the B-to-C book. The consumer division also has done heavy prospecting to build up its own housefile.
Peaceful Coexistence
Great American Hanger has maintained its B-to-B and B-to-C operations under one roof.
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