Cataloger Spotlight: Great American Hanger’s New B-to-C Catalog Primed to Hang Around

A Head Start
Although the nine-year-old marketer had only sold hangers to such industries as retail stores, hotels, cruise ships and closet manufacturers until recently, it did have a head start in the consumer arena. High-profile customers such as Jennifer Lopez and Jerry Seinfeld have placed orders both online and through Great American Hanger’s catalog call center; now they order through the B-to-C book.