Cataloger Spotlight: Great American Hanger’s New B-to-C Catalog Primed to Hang Around

Looking to grow its brand and leverage its successful B-to-B catalog business, The Great American Hanger Co. last year launched a B-to-C catalog. Though considered a gamble at first, the Miami-based cataloger of specialty clothing hangers has reaped rewards from the book. A year into the new business, the consumer catalog already accounts for 27 percent of the company’s total sales.