Cataloger Spotlight: Cataloger Discovers the Joy of Less Fun
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Joe Keenan
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To notify customers of the upcoming change to the Trainers Warehouse brand, the company e-mailed all its customers the week before the catalog would arrive in their mailboxes in mid-July. A letter from Landay explaining the catalog’s new look also was included in the rebranded catalog’s inside front cover.
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- Places:
- Natick, Mass.
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