Cataloger Spotlight: Cataloger Discovers the Joy of Less Fun
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Joe Keenan
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The photography in the book also was addressed — particularly the images of models using the products. Hague was concerned these images conveyed too frivolous an attitude regarding the products and who would be using them. So the images were toned down and reshot with a more professional approach. “When that professionalism element was added and juxtaposed with these fun products,” Hague says, “it achieved a very nice balance.”
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- Places:
- Natick, Mass.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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