Cataloger Spotlight: Cataloger Discovers the Joy of Less Fun

To create a more serious look and stress the innovativeness of the products without entirely losing the fun aspect, the company made several catalog creative changes. The fill and adjunct colors that used to clutter the layout pages were removed, allowing the products themselves — which are bright and colorful, in varying shapes and textures — to emphasize color and excitement. This, in turn, freed up lots of space.