Cataloger Spotlight: Cataloger Discovers the Joy of Less Fun

“To promote the aspect of fun, maybe some of the benefits of the products — of working with and purchasing from Trainers Warehouse — got a little blurred,” says George Hague, vice president at J. Schmid & Assoc., the consulting firm that worked extensively on Trainers Warehouse’s rebranding efforts. This “fun” approach limited Trainers Warehouse’s market share.