Cataloger Spotlight: Cataloger Discovers the Joy of Less Fun
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Joe Keenan
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“To promote the aspect of fun, maybe some of the benefits of the products — of working with and purchasing from Trainers Warehouse — got a little blurred,” says George Hague, vice president at J. Schmid & Assoc., the consulting firm that worked extensively on Trainers Warehouse’s rebranding efforts. This “fun” approach limited Trainers Warehouse’s market share.
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- Places:
- Natick, Mass.
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