Cataloger Spotlight: Cataloger Discovers the Joy of Less Fun
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Joe Keenan
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“We realized our products appealed to more than just those who were buying from us,” says Landay, the Natick, Mass.-based company’s president. “We wanted to deepen our penetration into our niche and expand our appeal.”
Last February, after some outside consultation, Trainers Warehouse launched a rebranding campaign.
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- Places:
- Natick, Mass.
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