Cataloger-Relevant Cherry-Pickin’s From eTail Conference

* built a leverageable foundation so it could improve its system in the future rather than constrain its e-commerce capabilities. —Robert Stetzel, vice president, business information services, The Yankee Candle Co.

5. Build Online Communities Based on Customer Desire
If you’re going to build an online community on your site, make sure you have the desire from people who come on the site that they want to sit around and talk to each other. —Finlay Robb, chief marketing officer, LEGO