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Paul Miller
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4. Know When and How to Upgrade Your E-Commerce System and Vendor
When multichannel candle marketer Yankee Candle recently changed its e-commerce solutions system, it went through an extensive evaluation process company wide. Specifically, Yankee Candle went through the following steps in evaluating its choices:
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- Companies:
- Dell Computer Corporation
- Williams-Sonoma
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Paul Miller
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