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Paul Miller
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3. Use Video
Encourage customers to upload video reviews of products using YouTube.com. “It’s moving slowly now for us, but we’re seeing growth and see it as a huge opportunity for users to build hundreds of thousands of ‘commercials’ for [PETCO products].” — John Lazarchic, vice president of e-commerce, PETCO
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- Companies:
- Dell Computer Corporation
- Williams-Sonoma
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Paul Miller
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