Cataloger-Relevant Cherry-Pickin’s From eTail Conference

1. Expand E-Mail’s Potential
E-mail marketing is still nowhere near its full potential for catalogers. You can take e-mail and do a lot more recency/frequency/monetary modeling and segmentation, using some traditional direct marketing tactics to drive increased response. Norm Thompson Outfitters has been testing this and believes that e-mail “will be the holy grail to building very loyal customers.” — Shelley Nandkeolyar, CEO, Norm Thompson